Content marketing strategies are more exciting and abundant than ever before.
But it’s not always easy to determine the best platforms to place your bets. Which platforms and strategies provide the highest return? Whom can you trust to report accurate results and engage your ideal audience? (Facebook certainly is experiencing a crisis of trust in the accuracy of their viewership reporting. This was reported in the October 17, 2018, issue of The Wall Street Journal).
If you aspire to maintain or strengthen your thought leadership position, you need to stay one step ahead of your competitors with your content marketing strategy.
I sat down with Thought Leadership Leverage’s Pete Winick to discuss these trends, and how marketing leaders can tap into these content opportunities.
Enjoy this 19-minute podcast to learn:
- How content marketing and delivery has changed over the past 3 years
- The benefits of video–and why some platforms are worth avoiding
- The top skills that modern CMOs are seeking in new hires
- 3 tips for building high performing peer groups
Thank you to Pete Winick at Thought Leadership Leverage for this lively and engaging conversation.
P.S. Want to learn more about our how our CMO community members are reducing isolation, winning more business, and increasing their C-Suite impact? Visit our new website here.
Copyright 2018, Lisa Nirell. All rights reserved.