Latest Interview: Improving the Health of CMOs

Here's a great way to engage your audience with video content

Content creation is not easy. Some of us fall short of engaging our audiences and drawing them in for more than 10 seconds, especially with video content.

I was inspired by this playful and rapid-paced approach from Yes& Agency, a client of mine based in Alexandria, VA. Their creative team designed a clever approach to video marketing and community engagement.

I appreciated the invitation to discuss insights from my latest book and the role of today’s modern CMO.

In this episode, Yes& Senior Creative Director Josh Golden invited me to cover:

  • Why medicine is the perfect metaphor for marketing
  • The importance of having a healthy balance between big data and critical thinking
  • The first step marketing leaders need to take to become effective and influential
  • How I overcame the challenges with the game of Operation

Josh also talks with Geoff Livingston, founder of Livingston Campaigns, LLC. He runs marketing campaigns for education, technology and nonprofit organizations on a project-to-project basis, and Scott Williams, former President and COO of the Newseum in Washington, D.C. Scott oversaw the museum’s 15 galleries and 15 theaters dedicated to the five freedoms of First Amendment. Today, Scott is the President and CEO of Discovery Park of America.

My brief segment starts at 5:17. Enjoy!

copyright 2018, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Now more than ever, every marketer must equip themselves with the visual leadership techniques required in this new hybrid world. 

The absence of body language and cues we get from face to face conversations demands new skills for effective communication. 

Listen to Todd Cherches on how to get others to “see” what you’re saying and inspire others to take action.

Read More

You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary.

But I have news for you.

For the years I’ve been advising Chief Marketing Officers and CEOs, this problem has haunted them.

Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.

In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game.

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link