Latest Interview: Improving the Health of CMOs

Here's a great way to engage your audience with video content

Content creation is not easy. Some of us fall short of engaging our audiences and drawing them in for more than 10 seconds, especially with video content.

I was inspired by this playful and rapid-paced approach from Yes& Agency, a client of mine based in Alexandria, VA. Their creative team designed a clever approach to video marketing and community engagement.

I appreciated the invitation to discuss insights from my latest book and the role of today’s modern CMO.

In this episode, Yes& Senior Creative Director Josh Golden invited me to cover:

  • Why medicine is the perfect metaphor for marketing
  • The importance of having a healthy balance between big data and critical thinking
  • The first step marketing leaders need to take to become effective and influential
  • How I overcame the challenges with the game of Operation

Josh also talks with Geoff Livingston, founder of Livingston Campaigns, LLC. He runs marketing campaigns for education, technology and nonprofit organizations on a project-to-project basis, and Scott Williams, former President and COO of the Newseum in Washington, D.C. Scott oversaw the museum’s 15 galleries and 15 theaters dedicated to the five freedoms of First Amendment. Today, Scott is the President and CEO of Discovery Park of America.

My brief segment starts at 5:17. Enjoy!

copyright 2018, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Did you encounter a silver lining from the past pandemic era?

I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.

In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…

Read More

Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.

  1. Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
  2. Can she point to measurable results from her coaching engagements (versus smile sheets)?
  3. Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?

Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link