Latest Interview: Improving the Health of CMOs

Here's a great way to engage your audience with video content

Content creation is not easy. Some of us fall short of engaging our audiences and drawing them in for more than 10 seconds, especially with video content.

I was inspired by this playful and rapid-paced approach from Yes& Agency, a client of mine based in Alexandria, VA. Their creative team designed a clever approach to video marketing and community engagement.

I appreciated the invitation to discuss insights from my latest book and the role of today’s modern CMO.

In this episode, Yes& Senior Creative Director Josh Golden invited me to cover:

  • Why medicine is the perfect metaphor for marketing
  • The importance of having a healthy balance between big data and critical thinking
  • The first step marketing leaders need to take to become effective and influential
  • How I overcame the challenges with the game of Operation

Josh also talks with Geoff Livingston, founder of Livingston Campaigns, LLC. He runs marketing campaigns for education, technology and nonprofit organizations on a project-to-project basis, and Scott Williams, former President and COO of the Newseum in Washington, D.C. Scott oversaw the museum’s 15 galleries and 15 theaters dedicated to the five freedoms of First Amendment. Today, Scott is the President and CEO of Discovery Park of America.

My brief segment starts at 5:17. Enjoy!

copyright 2018, Lisa Nirell. All rights reserved.

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