Lisa Nirell
Lisa Nirell
Copyright © 2024 Lisa Nirell.
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Subscription businesses are reported to grow revenues five times faster than S&P 500 company revenues and US retail sales.
In this episode of the Mindful Marketer Life Stream, we sat down with the global expert on subscription businesses, Robbie Baxter, as she shares her wisdom and excerpts from her newest book, “The Forever Transaction.” We discuss how to build customers for life, steady revenue streams and mindfully designed membership business models.
Last Sunday marked the final outdoor swim team practice of the season for me. It felt bittersweet, for sure. This was one of the most memorable summers for me in many ways.
One reason was that I enjoyed multiple lake swims in Vermont and outdoor practices. But with the Fall Equinox arriving today, the chill in the air swiftly ushers me to the indoor pool.
Long, intense workouts are not foreign to me. I’ve been swimming since I learned to walk….
Since March, I have received a steady stream of client requests on how they can identify and address extreme stress levels within their teams—not to mention their own lives. Their teams act distracted and downtrodden, sometimes missing commitments and important email messages.
My coaching often focuses on helping clients create greater calm and focus in their daily schedules. Their mental health concerns and team behaviors are clearly affecting their bottom line. For example, one mid-market CMO recently told me that team engagement and productivity has reached all-time lows….