Looking back at 2021, career shifting became the norm. Marketing leadership roles are abundant right now.
I’m not surprised–PwC’s 2021 Future of Work survey revealed that 65% of employees are looking for a new job. Also, in 2021, over half of my clients were either promoted or changed jobs.
Landing that new role or promotion can be very energizing. You typically have just 90 days to make your mark as an innovator, not just a doer. You weren’t hired strictly to resolve the “low hanging fruit” challenges. You were also hired to be a trendspotter. Sounds good in theory, right?
In my experience, marketing leaders know that making time to observe, reflect, and capitalize on key trends is essential. Yet few dedicate time to it. (my LinkedIn newsletter includes a link to the research on this topic).
Just yesterday, I spoke with a newly appointed nonprofit CMO. She valiantly defended her 3 month “strategic lockdown,” stating that she had “too many budget meetings and team turnover” to take a pause or build her advisory board.
Don’t ignore trendspotting. It could make or break your career success. Check out my latest LinkedIn Life Stream with my good friend Charlene Li here. You may also enjoy the newsletter, which includes a number of resources you can use to hone your skills.
How will you become a better trendspotter in 2022? Drop me a note; I’d love to hear from you.