Here’s CMO Catherine La Cour’s growth formula…

When you register for our 6th CLIC ’22, you’ll learn Catherine’s five strategies for aligning Blackbaud’s culture and brand, and how her marketing team helps this $1B company fuel profitable growth.

CLIC '19 Group Photo with Guy Kawasaki
CLIC '19 Group Photo with Guy Kawasaki

My conversation with CLIC ’22 co-host, Catherine LaCour

Concerns with an economic downturn have finally surfaced, as witnessed by the increased number of layoffs and low team engagement scores.

My CEO coaching clients are asking their CMOs for more…

  • More strategic demand gen strategies
  • More effective offline marketing programs
  • More productivity from their already-strained team members
  • More engagement from an invisible hybrid team
  • More impact and influence over their organization’s culture

Giving stakeholders “more” only happens when you can recognize the rapidly changing forces in your industry, and select the right growth levers.

For many of my followers, these universal challenges overlap with each other, and compete for attention. They include tough digital customer demands, COVID exhaustion, return to work distractions, new competitive threats, and talent wars.

In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session. (5-minute video).

When you register for our 6th CLIC ’22, you’ll learn Catherine’s five strategies for aligning Blackbaud’s culture and brand, and how her marketing team helps this $1B company fuel profitable growth. We will gather in Charleston and Daniel Island, SC November 3-4.

You’ll be in good company at Blackbaud, our Day 2 conference venue. Meet award-winning marketing and C-Suite leaders from AARP, CoStar Group, (former) Coca-Cola M&A lead, International African-American Museum, NetCentrics, Sandboxx, Walker & Dunlop, and more.

Don’t delay; registration closes on September 27 and we have only two remaining seats. Here’s the video with Catherine.

Thriving in the new world of marketing is not about doing more; it’s about being more: More resilient, more collaborative, more caring, and more creative.

Will you join us in Charleston?

Lisa

P.S. Here’s the registration link and agenda.

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