As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.
December 23, 2014
We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….
October 27, 2014
Are you a VP of Marketing or a CMO located in the Mid-Atlantic region?
If you are, you’re invited to a private CMO Discussion Group and Wine Reception entitled “Customer Community is the New Marketing: Are CMOs Ready?” The session happens on December 2 at Cesco Osteria in Bethesda, MD from 5:15-7 pm.
If you are facing stagnant growth, or want to kick start customer-driven product innovation in 2015, this exclusive CMO event is for you….
September 16, 2014
I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.” She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.
Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:
L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….
August 26, 2014
With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.
If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing….
March 9, 2014
Last week, I attended a marketing happy hour, hosted by MarketingProfs and Oracle/Eloqua.
After a fine glass of Oregon Pinot Noir, I had an epiphany. In spite of the hoopla around the benefits of content marketing and predictive analytics for today’s modern marketers, and Oracle/Eloqua’s steady stream of acquisitions, nothing replaces the power of the “human cloud.”
Targeted, thoughtful networking with live humans trumps technology….
August 16, 2011
There comes a time when you have to stop blaming the business slowdown on a tough economy and break free from feeling marginalized and commoditized.
I have found B2B companies who are thriving and innovating at a record pace. This session will bring their fresh ideas to you.
Join me on August 31 for this complimentary live panel discussion from the comfort of your office from 11-11:45 am PT/2-2:45 pm ET. FOCUS Expert Network will be hosting:
“Customer Centric Marketing Strategies to Escape the Commodity Trap”…
March 24, 2011
My latest webinar, hosted by Penn State University’s Institute for the Study of Business Markets, outlines four innovative, customer-centric strategies that successful companies such as Zappos, Beryl, and BMC Software are using to help them thrive in today’s volatile, time-starved marketplace.
Listen to this session to help you:
• Increase confidence in your market and growth potential
• Transform employee and customer mindshare into greater market share
• Expand solution options
November 17, 2010
Last week, Jigsaw (a Salesforce.com company) hosted a webinar entitled “Four Strategies to Energize Growth and Thrive in the Recovery.”
During the webinar, I examined four essential business planning strategies you must consider as you plan for 2011 growth. You will also hear contemporary examples of B2B companies who have discovered breakthrough service and relationship strategies in competitive market sectors….
November 12, 2010
Today, more than a week since Seventh Generation CEO Jeffrey Hollender was "let go" (read: fired) from the company he founded, this announcement arrived in my inbox:
Read this carefully crafted message. Here's the gist: "Our co-founder Jeffrey Hollender's employment relationship with the company has ended."
How much does this feel like it's coming from a corporate legal team versus an entrepreneurial, trail-blazing, transparent company? And what message does this send to the hundreds of thousands of Seventh Generation devotees? These announcements teach us important lessons about the often painful transition from startup to growth mode.