How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book?
June 9, 2014
font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….
November 12, 2013
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Will your innovations be able to stand the test of time like the gondolas in Venice, Italy?
My husband and I enjoyed our vacation in Venice, and our gondola ride was a major highlight. The gondola–one of the first mobile innovations to grace the ancient Venetian canals–has endured centuries of social, economic, and political changes….
October 14, 2013
If an airport–the bastion of sterile, timeless holding places for weary travelers–can delight a yogini, then you can delight even the toughest corporate customers. It’s easier and less costly than you think. As a marketing leader, you play a key role in delighting customers.
September 10, 2013
Many marketing and sales leaders are in the throes of 2014 planning. The “business as usual” crowd is asking “How will we perform in 2014 compared to the previous year?”
August 14, 2013
Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?
July 9, 2013
Are the creative aspects of your job being trumped by the analytical demands from the Board?
June 4, 2013
Marketing planning is ostensibly simple, and everyone seems to have an opinion about how Marketing should run. If that’s true, then why do so many growth initiatives fail?
May 7, 2013
As a marketing leader, do you ever feel like the tree that fell in the forest—you just don’t know if anyone can really hear you? It’s challenging to win the hearts and minds of the C-suite. One reason may be that your company’s old perception of marketing prevents you from reaching your true potential.
April 3, 2013
How often do you review your product and services portfolio to invest more in what's working, and get rid of what's not working? Some of your choices – especially if you lead a successful organization — will not be popular. Yet they could be the difference between success and survival.
Let's look at Tina Brown, editor-in-chief of Newsweek Daily Beast, and her recent decision. In late 2012, she announced that they would stop distributing the Newsweek print edition. Their continued market decline forced Brown to make a tough decision. Brown announced that they would transfer print subscribers to Newsweek digital, and invest more in The Daily Beast news site.
