Tagged: B2B marketing strategies

It's time to break up with lame templates to engage people

How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book? 

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.
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Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

Marketing Lessons from the Sharing Economy: Danger, or Opportunity?
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I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.

In my newest FastCompany post, you will find a summary of this discussion and learn:

The sine qua non…requirement for being a modern marketer (and it’s not big data);

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:
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The simple definition of big data
Common applications for big data in marketing organizations
The latest studies on big data hype
Why so much social media traffic is ignored by big data–and why you should care
The #1 skill that big data cannot replace

 …

In 1960, EJ McCarthy, a marketing professor at Michigan State University, debuted the concept of the Four Ps and the way in which they guide the marketing mix. These Four Ps–Product (or Service), Place, Price, and Promotion–are the foundation of most Marketing 101 discussions.Many of you may be revving up your 2012 growth machine and re-visiting these fundamentals.

 I was just interviewed on Allegiance Radio today. In this 30 minute discussion, you will hear:

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How the definition of a wealthy business has changed in the past decade
The three main causes of business growth gridlock
The role that Voice of the Customer programs play in today’s challenging business environment
Examples of successful customer-centric companies


Thank you, Jeff Olsen, for inviting me today….

Like you, I am very pleased that 2010 has come and gone. A new decade is upon us. And I am committed to helping you fire on all cylinders as quickly as possible. Read on if you lead a professional services firm and want to learn more.

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All financial and market indicators tell us that the recovery is in full swing…

Last week, Jigsaw (a Salesforce.com company) hosted a webinar entitled “Four Strategies to Energize Growth and Thrive in the Recovery.”

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During the webinar, I examined four essential business planning strategies you must consider as you plan for 2011 growth. You will also hear contemporary examples of B2B companies who have discovered breakthrough service and relationship strategies in competitive market sectors….

Today, more than a week since Seventh Generation CEO Jeffrey Hollender was "let go" (read: fired) from the company he founded, this announcement arrived in my inbox:

http://tinyurl.com/7genblog

Jeffrey_Hollender_2010 
photo courtesy of Tom Starkweather/Bloomberg

Read this carefully crafted message. Here's the gist: "Our co-founder Jeffrey Hollender's employment relationship with the company has ended."

How much does this feel like it's coming from a corporate legal team versus an entrepreneurial, trail-blazing, transparent company? And what message does this send to the hundreds of thousands of Seventh Generation devotees? These announcements teach us important lessons about the often painful transition from startup to growth mode.