Tagged: big data

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Big data, customer-driven buying cycles, and new demands on marketers. These business trends are enough to cause perpetual stress and paralysis. If you are like some of my clients, you may think these forces require you to DO more.

What if, INSTEAD, you tried to just BE more?

This approach may feel counter-intuitive to many of you….

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:
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The simple definition of big data
Common applications for big data in marketing organizations
The latest studies on big data hype
Why so much social media traffic is ignored by big data–and why you should care
The #1 skill that big data cannot replace

 …

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Was the Buddha an enlightened CMO in disguise?