Tagged: Brand strategy

2020 has been the ultimate test of our health and well-being – both personally and with our businesses.

Editor’s note: Our August guest contributor is Nancie McDonnell Ruder, CEO of Noetic Consultants. Be sure to read the full post and take the special Brand Health Diagnostic.

As with personal health, brand health is something we need to continuously evaluate, exercise, and protect. Right now, our everyday personal protective equipment (PPE) is the mask or face shield we wear. But when it comes to your brand, are you clear about your “Brand Protective Equipment”…

CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.

Last September, BendBroadband CEO Amy Tykeson and her team made a bold move. In the midst of servicing one of the most economically challenged markets in the United States — Central Oregon — Tykeson and her team "em-barked" on a re-branding strategy.

Nearly a year has passed. Today, they boast the premier local IT service provider spot, and have preserved their profits in a price-conscious, pit bull industry.


You have to hand it to the Swedish Royal Family.  They know how to build and defend their brand fortress amidst the cynical masses. And today's organizations, faced with similar wary tribes, can learn from their innovative marketing strategies.

While Magnus and I visited our family in Stockholm last week, we serendipitously chose to stay in Gamla Stan (Old Town) on the exact day of King Carl Gustav's 64th birthday. We spent hours wandering the museums, observing crowds, and basking in 800 years' worth of historical symbols. To top it off, I caught a glimpse of HRH Carl Gustav marching across the Palace courtyard. (see below). That's where the branding campaign started to reveal itself.

Carl Gustav birthday 

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