CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.
July 17, 2010
Last September, BendBroadband CEO Amy Tykeson and her team made a bold move. In the midst of servicing one of the most economically challenged markets in the United States — Central Oregon — Tykeson and her team "em-barked" on a re-branding strategy.
Nearly a year has passed. Today, they boast the premier local IT service provider spot, and have preserved their profits in a price-conscious, pit bull industry.
May 6, 2010
You have to hand it to the Swedish Royal Family. They know how to build and defend their brand fortress amidst the cynical masses. And today's organizations, faced with similar wary tribes, can learn from their innovative marketing strategies.
While Magnus and I visited our family in Stockholm last week, we serendipitously chose to stay in Gamla Stan (Old Town) on the exact day of King Carl Gustav's 64th birthday. We spent hours wandering the museums, observing crowds, and basking in 800 years' worth of historical symbols. To top it off, I caught a glimpse of HRH Carl Gustav marching across the Palace courtyard. (see below). That's where the branding campaign started to reveal itself.