Tagged: business strategies for B2B companies

I barely survived three “mergers” in my 27-year career. Most proved to be greedy land grabs motivated by impatient investors, stagnation or bored founders.
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Zappos CEO Tony Hsieh’s new book, “Delivering Happiness,” and his stock sale to Amazon prove to me that some mergers may just be made in heaven….

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(photo courtesy of http://www.webweaver.nu/clipart/dragons3.shtml)

Let’s be honest. In today’s volatile economy, strategic growth planning and marketing innovations are easily pushed aside in favor of reactively averting poisonous arrows and perilous moats. 

Those hazards continuously threaten us—and often appear from a surprise enemy. How many of us keep putting our foot on the gas and have not slowed down to finesse these dangerous conditions?

We may not be able to control unforeseen events and demanding clients. What we can control is how we respond. It starts with arming ourselves with knowledge and confidence.

Knowledge begins by understanding the most common pressures our clients are facing: