Tagged: change management

Are you making these mistakes while leading change?

At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.

Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.

In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…

1.

Magnus and I have spent the last few weeks preparing for our six-month stay in Northern Virginia. Once we arrive, we will enjoy the urban lifestyle, expand our business prospects, and determine whether this will become our future home base.
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The minutiae of an extended move can be daunting. Suspending newspaper deliveries. Club memberships.Hot tub maintenance.