In fast-changing markets, companies often get so busy running the business, they fail to understand their customers’s experience and needs.

We just hosted the Atlanta CMO Innovation Breakfast.

The purpose of the interactive session was threefold: to outline the fundamentals of marketing innovation, assess the participants’ readiness to foster an innovative culture, and deliver fresh insights to kick-start innovation in their organizations. For four consecutive years, our CMO community has asked “How will we make the shift from order taker to innovator?” We helped participants take away specific action steps to address this persistent issue….