When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.
February 23, 2016
We brought together our CMO group “outlaws” on February 17 to show their ninepin chops at our annual “Bowl & Brew” in DC. These are the members of our private CMO peer groups and online community.
Who knew that Miss Acubed (aka Alicia A.) carried her own bowling shoes? Or that Sonny G. moonlights as a DJ (aka DLite?) Then there was The Edge (aka Stuart F.), illness who fought the good fight to take home first prize….