Tagged: Chief Marketing Officers

Now is the time to implement proactive marketing strategies.

Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting.

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

Marketers are working in the midst of dramatic business shifts. It’s exciting. And it can be very draining.  A few steps forward might be followed by a few steps back. But we can agree that every setback presents an invitation to practice resilience.

By refining our coping skills, recognizing setbacks quickly, and managing our stress levels, we can make the leap from surviving to thriving. I have discovered six strategies that have recently helped me improve resilience and achieve breakthroughs….

We invited Netflix star and global adventurer, Leon Logothetis, to launch our annual CMOs Leading Innovation Conference (CLIC ’17) because he  offers us a much-needed relief in a time of negativity and suffering. Here are highlights from his 3-year kindness journey.

I recently joined Steve Caldwell on his podcast, Manager Mojo. We focused on how marketers can design a new future for customers and teams, and where they get stuck. My basic message: it’s not about doing more; it’s about being more. And that requires us to develop a strong sense of self-awareness and conscious behavior.

Intentionality is key–yet too many marketers fail to design their own future. Listen in to our conversation here ….

Where do you need to create resilience? How can you recover even faster from adversity in your health, marketing, and among teams?

I always enjoy recording podcast interviews, but speaking with Dr. Diane Hamilton on her podcast (which focuses on highly successful professionals) was especially worthwhile. She really did her homework and prepared some great topics for our discussion.

In fast-changing markets, companies often get so busy running the business, they fail to understand their customers’s experience and needs.

One of the highlights of CMOCLIC is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CMOCLIC17, and I’m delighted to share their stories here as well.

When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.