Tagged: Chief Marketing Officers

Join your peers from AARP, Blackbaud, CoStar Group, HomeServe USA, and more at CLIC '24

Join us in Manhattan for our 8th innovation cohort.
Join us in Manhattan for our 8th innovation cohort.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

Hype cycles take us—and our stakeholders—on a wild ride. Without strategic guardrails, our brand may be forever damaged. Yet here we are, diving into countless ChatGPT and other generative AI use cases and experiments, skipping the strategic questions and downplaying the consequences of unfettered use.

In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.

To avoid big career setbacks, you need to see around corners, build a “value creator” mindset, and amplify alliances with Finance now.

I love the marketing profession, and watching our community members build healthier companies and lives. Why? Because marketing leadership combines head and heart—not just during the Valentine’s Day holiday, but throughout the year.

Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.