It is tempting to dust off our desktop after summer holidays, dive into July, and plan new marketing promotions. Let me suggest an alternative. Slow down to move fast by launching an After Action Review (AAR).

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

Why does this topic matter? Because I am witnessing how generative AI and efficiency pressures are plunging CEOs, CMOs and market leaders into a pile of misaligned teams, missed deadlines, and competing priorities.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

Hype cycles take us—and our stakeholders—on a wild ride. Without strategic guardrails, our brand may be forever damaged. Yet here we are, diving into countless ChatGPT and other generative AI use cases and experiments, skipping the strategic questions and downplaying the consequences of unfettered use.

In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.