Tagged: Chief Marketing Officers

The keys to experimentation

Apathy shifted to alchemy.
Apathy shifted to alchemy.

I never set out to reach 42,700 people in two days. I was simply fed up with the news feed and shared my frustration on LinkedIn last Saturday. The post went viral. I hope my experience gives you a new perspective—it has for me. Here’s what unfolded.

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

You can have the best product, the best tech stacks, and the best brand. But if your teams live on the brink of burnout, you’re operating in an unprofitable echo chamber.

When 1,382 people registered last week, I realized we had struck a nerve.
One of my long-time clients asked me to lead a webinar entitled “From Burnout to Balance: Three Priority Principles for Executive Success.”
Here’s why this topic matters right now—and why so many participated.

Join us for CLIC ’25 – C-Suite Leading Innovation Conference — May 8-9, 2025. Our theme: “The Art of Experimentation.”
You will meet peers from AARP, CoStar Group, First Heritage Mortgage, Junior Achievement, Harvard University, and more.

It is tempting to dust off our desktop after summer holidays, dive into July, and plan new marketing promotions. Let me suggest an alternative. Slow down to move fast by launching an After Action Review (AAR).

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

Why does this topic matter? Because I am witnessing how generative AI and efficiency pressures are plunging CEOs, CMOs and market leaders into a pile of misaligned teams, missed deadlines, and competing priorities.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.