Tagged: Chief Marketing Officers

2023 presents an opportunity to transform much more than the bottom line, and design winning growth scenarios.

Shane McCarthy and Catherine LaCour at CLIC ’22, Charleston SC.
Shane McCarthy and Catherine LaCour at CLIC ’22, Charleston SC.

Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.

ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.

We define innovation as applying creativity to significantly improve or transform the stakeholder condition. As our recent cohort has proven, 2023 presents an opportunity to transform much more than the bottom line.

I have invested 22 years studying and experimenting with holistic mental hygiene habits. And I will never stop learning. It’s a fascinating field of study. I’m passing along many that work well for me and my CEO coaching clients.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Feeling a bit sluggish as we welcome the new year?

Are you bombarded with inbound requests and priorities?

Catching yourself multitasking to keep up with demands?

You’re not alone.

My top clients are saying the same thing. They secretly wish the holiday break was JUST a bit longer.

In lieu of my normal news approach, I’m going light on the word count this week.

I invite you to take a 2 minute breather and enjoy this Forbes article….

We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to improve our craft, and to overcome the isolation that often comes with our chosen career.

That’s why we conduct this CMO Innovation Trends survey each year. We want to see what has changed. What technologies are your peers pursuing? Who are their key allies? What marketing innovation roadblocks are holding them back?…

I’m pleased to invite you to our private CMO breakfast on September 25 to help you accelerate your career. This is an exclusive gathering in Bethesda, Maryland, hosted by Walker & Dunlop.

You’ll meet Chip Conley, my good friend and fellow author. He is joining us from San Francisco, CA. Chip will share his career and life lessons from his Airbnb experiences. We will also celebrate the launch of his newest book, Wisdom@Work….

We are thrilled at all the attendees who will be joining us at CLIC ‘18, October 3-4 in Atlanta. Perhaps you’ve already registered, or you’re still considering attending. This CMO conference is not your typical gathering in a hotel conference room for 1 ½ days. It’s an immersive field trip. We will visit organizations that have developed the “secret sauce” for blending marketing innovation with unforgettable customer experiences: Nanolumens and Atlanta United Football Club.

Here’s a sneak preview to give you an idea of the insights you’ll take away from CLIC from one of our innovation hosts: Karen Robinson Cope, the EVP of Nanolumens….

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