Do you ever feel like you need to “check your true self at the door” before you arrive at work? Do you put on a crappy happy face for your marketing teams? Thankfully, it is possible to overcome those feelings and do your best work.

Guest post from Samantha Hartley of Enlightened Marketing.

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A few years ago I was working with some clients on their brand promise, a statement about the value they give their customers. I repeated one component of it back to Carol, the co-owner of a service business.

“No! We can’t promise that!”…