Tagged: CMO budget planning

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In marketing as in life, simply breaking your bad habits isn’t enough. You have to replace your former ineffective habits with new, more productive ones.

Here’s how:

1. Set your intentions for creating the content.

Kathy Meara, Content Marketing Manager for CA Technologies, is very clear about the purpose of CA’s webcasts….

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Because marketers have more in common with Walter White than they might realize.

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