Susan Weber, founding member of the Marketing Leaders of DC, was recently promoted to EVP and CMO of Walker & Dunlop. Here are her secrets to modern marketing success.
May 21, 2015
Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.
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Integrate 2015 – Integrated Marketing Conference, West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St….
August 15, 2013
How marketing and sales can collaborate to maximize sales.
August 5, 2013
Because it’s so much nicer–and more productive–when everyone gets along swimmingly.
July 26, 2013
When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.
July 11, 2013
It’s not you, it’s them. So put your focus on building strong customer relationships.
June 6, 2013
Was the Buddha an enlightened CMO in disguise?
May 29, 2013
The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.
May 7, 2013
I’m pleased to invite you to my newest webinar, sponsored by the Marketing Executives Networking Group (MENG). Join us May 16 from 12-1 pm ET for “All the Right Moves: The NEW Rules of the Marketing Dance.”
Here’s why this session could be important to your career and your team…
Just a few years ago, you could thrive as a marketing leader by demonstrating a clear understanding of Marketing’s Four P’s. And you were a star if you could create sexy ad campaigns which drew big crowds.
But those days are gone. The dance-off between creativity and information overload has reached a fever pitch. Today’s marketing leaders are expected to be tech-savvy, data-driven, and strategic. Boards and CEOs want their senior marketing leaders to know more, do more, and get more.
May 1, 2013
Marketing is not the same game it was 20 years ago. An overview of the areas that forward-thinking CMOs are emphasizing.
