Tagged: CMO career strategies

Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.
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Integrate 2015 – Integrated Marketing Conference,  West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St….

How marketing and sales can collaborate to maximize sales.

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.

It’s not you, it’s them. So put your focus on building strong customer relationships.

Was the Buddha an enlightened CMO in disguise?

The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.

I’m pleased to invite you to my newest webinar, sponsored by the Marketing Executives Networking Group (MENG). Join us May 16 from 12-1 pm ET for “All the Right Moves: The NEW Rules of the Marketing Dance.”

Here’s why this session could be important to your career and your team…

Just a few years ago, you could thrive as a marketing leader by demonstrating a clear understanding of Marketing’s Four P’s. And you were a star if you could create sexy ad campaigns which drew big crowds.

But those days are gone. The dance-off between creativity and information overload has reached a fever pitch. Today’s marketing leaders are expected to be tech-savvy, data-driven, and strategic. Boards and CEOs want their senior marketing leaders to know more, do more, and get more.

Marketing is not the same game it was 20 years ago. An overview of the areas that forward-thinking CMOs are emphasizing.

Modern marketers must hire for data scientists, social media experts, and content curators. A look at the biggest challenges marketing execs are facing today.