It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, bad excuses, red tape, and — my favorite– hanging out with “zombies.”

Common sense needs a comeback and we need to remove those zombies.

When I work with marketing leaders and C-Suite executives during a workshop, keynote, or coaching session, I often describe what happens when you let these “zombies” – projects that nobody is willing to kill off – just roam the halls, eating up valuable time and resources….