Remember that old adage: “Loose lips sink ships?” Well, the word
is out: the high seas battles between the trading ships known as Schwab, E*Trade
Financial and TD Ameritrade have begun. And if you are a strategic marketer,
your periscope is watching this duel closely.

Last week, these three online trading juggernauts announced commission-free trading. For some online firms, this created a single-digit hit to revenue projections. For others, double-digit dips are underway. In fact, TD Ameritrade’s stock price plummeted more than 25% in response to this bold pricing strategy….