Tagged: culture in business

Guest blogger Sofiya Deva talks the why and the how of intentional marketing

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?

I barely survived three “mergers” in my 27-year career. Most proved to be greedy land grabs motivated by impatient investors, stagnation or bored founders.
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Zappos CEO Tony Hsieh’s new book, “Delivering Happiness,” and his stock sale to Amazon prove to me that some mergers may just be made in heaven….