Tagged: customer experience

Customer experience mastery is a career necessity for today's CMOs

Customer experience mastery—not Martech nor AI—is the new black. Now is the ideal time for marketing leaders to incorporate customer experience mindsets and actions into every facet of their marketing plans and conversations.

These guidelines don’t just apply to billion-dollar behemoths. They work for small and mid-market companies, too. Here is a recap of our private Marketing Leaders of DC session featuring the “godmother” of customer experience, Jeanne Bliss.

FOR IMMEDIATE RELEASE
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The SAC® Release

Amazon Now Sets the Rules for Customer Experiences and Expectations

EAST GREENWICH, RI – Mega-distributors, like Amazon.com, have permanently changed both customer experience and expectations, according to The Society for the Advancement of Consulting® (SAC).

 Higher Customer Expectations Marginalize the Competition

“Amazon is gaining incredible insights about its customers from billions and billions of transactions processed….

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If you rely on technology and cross-functional teams to help you deepen customer relationships, you may want to know about my next teleconference June 12 with Andi Karaboutis, the CIO of Dell.

This is a rare, valuable offer that I rarely extend to my global community. Here’s why.

In the past year, I have discovered that in spite of the endless stream of demand creation, customer engagement, and community building offerings, technology adoption rates are still anemic….

I recently enjoyed meeting Ginger Conlon, Editor in Chief of 1 to 1 Media, a Peppers & Rogers company.
Ginger and her editorial crew span the globe to identify customer-centric planning and marketing trends.
She recently reviewed my book and asked me to comment on:

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The linkage between customer experience and your BS (belief systems)
How values can guide positive customer experience efforts
Tips for tracking the right key performance indicators
Specific actions that today’s customer-focused companies should stop doing

Enjoy this article now:
http://www.1to1media.com/weblog/2011/08/attitude_and_the_customer_expe.html

copyright 2011, Lisa Nirell….