Tagged: demographics

When you design your growth and marketing strategies around demographics, your “audience arrow” will miss 90% of the time.

Lisa and David. Photo courtesy of Marisa Cali.
Lisa and David. Photo courtesy of Marisa Cali.

I love the marketing profession, and watching our community members build healthier companies and lives. Why? Because marketing leadership combines head and heart—not just during the Valentine’s Day holiday, but throughout the year.

Ever since the pandemic began, I catch myself becoming impatient, even agitated, when it takes more than five seconds to confirm my order. I expect to not only have a great customer experience. I also expect my product (or dinner) to appear on my doorstep within minutes or hours.

During my recent Mindful Marketer Live Stream, I explored how this phenomenon is re-shaping the rules of customer engagement and marketing.