Tagged: Eloqua

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions.
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When I filter information from my own online channels—including email, LinkedIn, private C-suite forums, Facebook—I generally feel as if I have no control of what I will find, nor what people will say about me.

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.

Can you say that your marketing organization is electrifying? Do you feel that you are part of something big—I mean, industry-changing big?