Tagged: Energize Growth Now

During our race to market acceptance, we often speed past a key step.

Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.

I love discovering fresh ideas that can help B2B marketers can align more tightly with Sales. Our guest blogger of the month, Lisa Magnuson, describes the power of “Win Themes.” Her clients have experienced success with this model.

Keep reading, and be sure to download the Win Themes tool.

Last month, the Fornaise Marketing Group surveyed 1,200 CEOs from small and large businesses.The results were sobering for CMOs.

Their interviews revealed that 74 per cent of the executives surveyed believe that marketers misuse the real definition of "performance," "return on investment," and "results."

In spite of the reported success of Revenue Performance Management solutions and longer CMO tenures (at least according to Spencer Stuart's recent study, which says that CMO tenure now averages 42 months), C-suite satisfaction with the marketing organization is not growing at the same rate.

As you complete your marketing plans for the 2nd half of the year, consider these fresh ideas.

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I was just featured on Cincom’s Expert Access Radio. What a fun show! Hosts Jay McKeever and Liz Harter kept things lively. Listen to this 42 minute replay and learn:…

The only two options you have when your company’s “honeymoon phase”

Welcome to Fall in D.C…

I have lots of news to report. We just officially relocated to this area. We sold our Sunriver dream home, and said goodbye to our dear friends. Opportunity — as well as shorter winters — called us to the East Coast.

Tan_Oak_small_frontDuring the transition from Oregon to Virginia, we had to consolidate, pack, ship, and purge. It felt cumbersome at times–but in the end, we streamlined our home base and gave away the detritus that had lost their meaning and value.

What really caused Borders to lose ground and forever languish in the tumultuous publishing and media battle?

 I was just interviewed on Allegiance Radio today. In this 30 minute discussion, you will hear:

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How the definition of a wealthy business has changed in the past decade
The three main causes of business growth gridlock
The role that Voice of the Customer programs play in today’s challenging business environment
Examples of successful customer-centric companies


Thank you, Jeff Olsen, for inviting me today….

A change in your work environment can sometimes be the jolt that you — and your teams — need to find fresh new ideas.

Case in point: I just returned from a whirlwind three day trip to Southern CT and NY City. Book signings, client visits, and some tourist time kept me on the go.

The air was balmy, and the energy was electric. The bellman hailed our cab to Penn Station as if his life depended on it. Hotel staff answered their phones after three rings or less. Even the restroom line of 100+ women at the Hirschfeld Theatre moved swiftly during intermission!

As I traversed the potholes of Manhattan and its crusty old railways, I am still–after 27 years of visiting the Big Apple–pleasantly surprised by its unique qualities.

I am headed home from a dynamic series of Voice of the Customer sessions and book signing at the 2011 Allegiance Engage Summit in Deer Valley, Utah.
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Amidst two days of dashing through snow flurries) and dodging slush puddles,  I enjoyed learning about the rapid adoption of this new profit-producing technology space. In my upcoming posts, you will hear how companies such as ING Direct, JetBlue, and EMC Corporation are re-framing the definition of the customer experience, and its impact on the bottom line.

Ask any decorated leader — military or business — what keeps them focused and energized. They will echo what retired U.S. General Joseph Hoar shared with me a decade ago: a daily commitment to quietly reflect and re-evaluate our course. As world citizens discuss and debate the proper way to respond to the successful capture and killing of Osama bin Laden, we face the same opportunity.
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I sat next to Joe on a flight home to San Diego, California, a few months before September 11, 2001, attacks forever changed and heightened my global views.