Tagged: event planning performance

Welcome to the New Era of Event Performance Management

It is easy to see recent innovations like mobile event apps, iBeacons and RFID technology give attendee engagement a giant boost. Companies often overlook important data these devices are capturing, causing their event performance to fall short of expectations. CEO Oni Chukwu of etouches explains how you can use specific data to help your events perform better, and get a complete picture of the value they generate.