Most of us are clamoring to return to face-to-face events and conferences. Yet conference planners and attendees are not necessarily on the same page. Valuegraphics, a noted research firm out of Vancouver, Canada, recently did a study of 1850 very avid conference goers. Here’s what David Allison and his research team discovered: there is dissonance.
December 29, 2016
It is easy to see recent innovations like mobile event apps, iBeacons and RFID technology give attendee engagement a giant boost. Companies often overlook important data these devices are capturing, causing their event performance to fall short of expectations. CEO Oni Chukwu of etouches explains how you can use specific data to help your events perform better, and get a complete picture of the value they generate.