Here’s what you need to know about the Rocky Mountain culture to hire great people and deepen your customer relationships.
April 6, 2021
Arriving at the gigantic, empty mall parking lot felt unsettling and unfamiliar.
Yet I knew the day ahead would get me grounded in the Loudoun County COVID POD (Point of Distribution) process, and the power of community service during a crisis.
This is how my adventures as a novice Volunteer Medical Corps (VMC) member began. One week ago, I reported for my first day of work at the POD.
The experience wasn’t just inspiring….
October 28, 2020
What’s on the mind of CMOs these days? Based on last week’s private breakfast discussion with our Marketing Growth Leaders, a lot! If you are a marketing leader, or work with CMOs, you need to know what keeps them awake at night, and find ways to help them navigate these challenging times while designing a new course for the post-pandemic world.
August 1, 2018
This is the second article of a two-part series. To read Part One, click here.
These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…
Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?
July 25, 2018
As we witness some seismic shifts in the current marketing and agency landscape, I’m concerned about how CMOs are fostering commoditization.
The Wall Street Journal recently published a special insert which analyzed digital advertising trends. They also shared key findings from the Cannes Lions International Festival of Creativity. The articles punctuated the tenuous relationship between CMOs and outside services firms. Here are four observations worth considering: …
The field is crowded. Big consulting firms now occupy traditional agency turf.