Here are 8 places you can look for unmet customer needs and new opportunities. The latest launch of Panera Bread Grocery offerings provides insight and inspiration.
December 18, 2019
Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.
February 23, 2012
Mitch Hershkowitz never thought he would see the day when HR and marketing teamed up to drive higher profits. But that day came in 2009. Dimension Data, where he is National Practice Manager, Consulting Services, was under pressure to standardize on a single internal instant messaging platform to eliminate employee silos–a daunting task for a global company with over 14,000 employees. Marketing's clever "Rule the Waters" boogie boarding and beach-themed internal campaign for the new system triggered a tsunami of support.
November 2, 2011
Are you struggling with where you can create a first mover market advantage in 2012? Before you choose, consider reading Booz & Co.'s newest "Global Innovation 1000" report. It debunks the myth that there is a direct correlation between R&D spending and higher levels of innovation. These findings will help you determine where to invest your resources and grow.
October 18, 2011
A good friend of mine just forwarded an Apple commercial that was never aired in 1997. I find it a propos for our times. (listen to the actual Virgin ad by clicking here). In fact, I think it is an excellent way to channel Steve Jobs. Goodness knows we all miss him–and his borderline crazy ideas–dearly:
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
July 17, 2010
Last September, BendBroadband CEO Amy Tykeson and her team made a bold move. In the midst of servicing one of the most economically challenged markets in the United States — Central Oregon — Tykeson and her team "em-barked" on a re-branding strategy.
Nearly a year has passed. Today, they boast the premier local IT service provider spot, and have preserved their profits in a price-conscious, pit bull industry.
May 27, 2010
I was the guest speaker for a CEO webinar today entitled "Four Strategies to Energize Your Business Growth and Thrive in the Recovery."
Our event host polled the 77 B2B companies who participated. We asked three questions. I wanted to know how effectively and consistently they are positioning their companies for the recovery. Their responses were quite revealing and somewhat disappointing. Let me know if any of these surprise you.
April 26, 2010
It seems as if fewer and fewer people create time to reflect these days."White space" on the calendar is a luxury, not a norm. As I meandered through the Columbia Sportswear store in the Portland Airport last Wednesday, I stumbled across a new product that not only excited me, but serves as a perfect tool for people in search of a balanced life.
For all of you who are feeling tired, overwhelmed, and overweighted with too many commitments, I have found the perfect solutions to lighten your load.
November 15, 2009
Membership in the successful company club has its privileges. However, with those privileges comes responsibility and the need for a more acute sense of the world around you.
You may have been inducted for a number of reasons. Perhaps you invented a breakthrough product while your competitors were asleep at the wheel. Or you are really adept at expanding a loyal client base. Whatever the reason, it feels good to call the shots and to have completed the startup phase of your business.
At this stage, it is only natural to wonder what you could ever gain from reading yet another post on marketing and planning. You have already learned all the hard lessons, right?
Maybe not. You may be setting yourself up for a painful bailout.