Tagged: Leadership

What makes #veterans resilient leaders and #entrepreneurs? In honor of all 9/11 veterans, we discuss the topic in this episode of our Mindful Marketer Live Steam, featuring John Nicholson, General U.S. Army Retired, and Suzie Mills.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

I want to meet Jim Messina.
It should be easy, right? I live just 35 minutes from D.C. and he spends alot of his time at the White House. I am sure I could find him on Facebook or through my media connections and arrange something…
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Why is he someone I need to know? Messina, President Obama's campaign manager, is one of the best copyrighters I've seen.

My curiosity about Jim began last Tuesday. My husband and I were headed to D.C., and I was surfing the Web on my iPad while he drove. I saw a banner ad inviting me to Dinner with Obama. I was intrigued.

I clicked on the ad, and willingly entered my name in the contest. I already could envision myself winning that dinner, and the myriad questions I would ask Mr. President.

Last September, BendBroadband CEO Amy Tykeson and her team made a bold move. In the midst of servicing one of the most economically challenged markets in the United States — Central Oregon — Tykeson and her team "em-barked" on a re-branding strategy.

Nearly a year has passed. Today, they boast the premier local IT service provider spot, and have preserved their profits in a price-conscious, pit bull industry.

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