Arriving at the gigantic, empty mall parking lot felt unsettling and unfamiliar.

Yet I knew the day ahead would get me grounded in the Loudoun County COVID POD (Point of Distribution) process, and the power of community service during a crisis.

This is how my adventures as a novice Volunteer Medical Corps (VMC) member began. One week ago, I reported for my first day of work at the POD.

The experience wasn’t just inspiring….

What makes #veterans resilient leaders and #entrepreneurs? In honor of all 9/11 veterans, we discuss the topic in this episode of our Mindful Marketer Live Steam, featuring John Nicholson, General U.S. Army Retired, and Suzie Mills.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?