Tagged: marketing career planning

I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”

If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:

Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021

You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Are the creative aspects of your job being trumped by the analytical demands from the Board?

I recently launched a new program for marketing leaders: Lisa Nirell’s Making Marketing Waves™.

Many members of my marketing and CEO communities often ask me how they can access the key learnings from my private, exclusive CMO breakfasts. They often experience hectic travel schedules, and feel a sense of isolation.

 
Makinemarketingwaves

That is why I recently launched a new program for marketing leaders.

Lisa Nirell’s Making Marketing Waves™ provides a “just in time” virtual learning system and online community designed to help you: 

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to spot important trends
  • Tap into the collective wisdom of the top tier CMOs globally
  • Expand your community and circle of influence -without leaving your office

Marketing planning is ostensibly simple, and everyone seems to have an opinion about how Marketing should run. If that’s true, then why do so many growth initiatives fail?

As a marketing leader, do you ever feel like the tree that fell in the forest—you just don’t know if anyone can really hear you? It’s challenging to win the hearts and minds of the C-suite. One reason may be that your company’s old perception of marketing prevents you from reaching your true potential.

Lisa Nirell

How often do you review your product and services portfolio to invest more in what's working, and get rid of what's not working? Some of your choices – especially if you lead a successful organization — will not be popular. Yet they could be the difference between success and survival.

Let's look at Tina Brown, editor-in-chief of Newsweek Daily Beast, and her recent decision. In late 2012, she announced that they would stop distributing the Newsweek print edition. Their continued market decline forced Brown to make a tough decision. Brown announced that they would transfer print subscribers to Newsweek digital, and invest more in The Daily Beast news site.

As a marketing leader, are you feeling pressure to drive higher top line revenues, yet lack the authority and influence to make it happen?