Tagged: marketing career

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

If an airport–the bastion of sterile, timeless holding places for weary travelers–can delight a yogini, then you can delight even the toughest corporate customers. It’s easier and less costly than you think. As a marketing leader, you play a key role in delighting customers.

Many marketing and sales leaders are in the throes of 2014 planning. The “business as usual” crowd is asking “How will we perform in 2014 compared to the previous year?”

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Are the creative aspects of your job being trumped by the analytical demands from the Board?

I recently launched a new program for marketing leaders: Lisa Nirell’s Making Marketing Waves™.

Many members of my marketing and CEO communities often ask me how they can access the key learnings from my private, exclusive CMO breakfasts. They often experience hectic travel schedules, and feel a sense of isolation.

 
Makinemarketingwaves

That is why I recently launched a new program for marketing leaders.

Lisa Nirell’s Making Marketing Waves™ provides a “just in time” virtual learning system and online community designed to help you: 

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to spot important trends
  • Tap into the collective wisdom of the top tier CMOs globally
  • Expand your community and circle of influence -without leaving your office

Marketing planning is ostensibly simple, and everyone seems to have an opinion about how Marketing should run. If that’s true, then why do so many growth initiatives fail?

As a marketing leader, do you ever feel like the tree that fell in the forest—you just don’t know if anyone can really hear you? It’s challenging to win the hearts and minds of the C-suite. One reason may be that your company’s old perception of marketing prevents you from reaching your true potential.

Lisa Nirell

How often do you review your product and services portfolio to invest more in what's working, and get rid of what's not working? Some of your choices – especially if you lead a successful organization — will not be popular. Yet they could be the difference between success and survival.

Let's look at Tina Brown, editor-in-chief of Newsweek Daily Beast, and her recent decision. In late 2012, she announced that they would stop distributing the Newsweek print edition. Their continued market decline forced Brown to make a tough decision. Brown announced that they would transfer print subscribers to Newsweek digital, and invest more in The Daily Beast news site.