Tagged: marketing growth strategy

What’s on the mind of CMOs these days? Based on last week’s private breakfast discussion with our Marketing Growth Leaders, a lot!

If you are a marketing leader, or work with CMOs, you need to know what keeps them awake at night, and find ways to help them navigate these challenging times while designing a new course for the post-pandemic world.

We gathered 29 executives from across the country. Organizations included Bozzuto, Medstar Health, Gusto, FiscalNote, Hagerty, ChurnZero, Walker & Dunlop, and Walden University. Here’s what we learned:…

Nine out of 29 participants said that they are constantly competing for more resources to build their organization.

I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”

If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:

Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021

You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….

Customer experience mastery—not Martech nor AI—is the new black. Now is the ideal time for marketing leaders to incorporate customer experience mindsets and actions into every facet of their marketing plans and conversations.

These guidelines don’t just apply to billion-dollar behemoths. They work for small and mid-market companies, too. Here is a recap of our private Marketing Leaders of DC session featuring the “godmother” of customer experience, Jeanne Bliss.