One of the biggest obstacles to marketing innovation and relevancy sits between our ears. I call it “legacy thinking.” My clients constantly complain that their teams over-identify with old projects and programs. They feel threatened when those programs need to be scrutinized or eliminated altogether. That “legacy thinking” overshadows any chance of a marketing innovation breakthrough.
We advise CMOs and CEOs on accelerating marketing innovation and growth, and I’m excited when clients can overcome this obstacle.
Their journey is similar to the disruption other industries are facing….