Tagged: Marketing planning

Customer rules of conduct for the good guys.

This week, several news outlets
reported highlights from the British
parliamentary committee
(known as the DCMS committee).

Last year, DCMS spent 18 exhaustive
months investigating Facebook’s online political disinformation dissemination
and misuse of people’s data.  

While I’m no attorney or MP, I
believe every marketer can learn from these allegations. They are a cautionary
tale of using (and abusing) personalization, AI to streamline access to
customer data that companies sell to outside firms to increase revenue or
platform usage….

As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation.
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In this session, Jascha and I shared our insights on:

5 Major Shifts affecting your demand creation strategy
Advice for CMOs to thrive in this new reality
Our favorite demand creation resources

Jascha shares his wisdom from his years of driving agile marketing innovation at Microsoft, Webtrends, and now MindJet….

I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.
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My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,”…

What are the new rules of the marketing dance? This explains them. A “must listen” radio replay for any senior marketing leader.

I just returned from my regular pilgrimage to an Alan Weiss event. As usual, Alan never disappoints. Here are some insights from our session that you can immediately apply to your annual planning activity.

Lisa & Alan Weiss 2012
photo courtesy of Gary Hallquist

I love discovering fresh ideas that can help B2B marketers can align more tightly with Sales. Our guest blogger of the month, Lisa Magnuson, describes the power of “Win Themes.” Her clients have experienced success with this model.

Keep reading, and be sure to download the Win Themes tool.

As you complete your marketing plans for the 2nd half of the year, consider these fresh ideas.

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I was just featured on Cincom’s Expert Access Radio. What a fun show! Hosts Jay McKeever and Liz Harter kept things lively. Listen to this 42 minute replay and learn:…

The only two options you have when your company’s “honeymoon phase”

Yesterday, I was intrigued by the business headline story in my local Bend Bulletin. It said “Bend is Open for Business: City hopes to lure businesses with new campaign focusing on outdoor lifestyle.” As a conscious capitalist with a passion for work/life balance, I was inspired to read further.
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Visit Bend, our well-intended local tourism promotion agency, just launched a marketing strategy to promote more in-migration and job growth by showcasing the active outdoor lifestyle this region offers.