Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.
October 31, 2013
Because marketers have more in common with Walter White than they might realize.
October 1, 2013
Are you cleared for takeoff or grounded?
August 14, 2013
Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?
July 26, 2013
When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.
March 12, 2013
Gary W. Patterson, president & CEO of FiscalDoctor®, works internationally with leaders who want to spotlight million dollar blind spots with 20/20 vision so that they can make the best business decisions possible. Take advantage of his free fiscal quiz at www.fiscaldoctor.com and all the resources he's made available at his book website, www.MillionDollarBlindspots.com.
Raising average revenue per customer depends on making products and services that people want to keep on buying. As a marketing leader, that is obvious to you. There are lots of ways to retain customers, but many of them are difficult and expensive. What if your Board has asked you to save money, and contribute to a larger bottom line?
Here are the FiscalDoctor’s favorite 7 low-cost “secret tips”:
Tip 1: Know what your customers want
This step is often overlooked or approached improperly. Find out what your customers really want. Don’t just trust that they’ll tell you the full story in a feedback form (they often ignore those or throw them in the trash). Invest in an outside interviewer to help you discover their true sentiments and desires.