Tagged: Marketing ROI

Marketing leaders need competencies in two areas: relationship-building and strategic insight.

Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.

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In my previous video, I discussed the reasons why marketing budgets are growing. And I stressed that expanded authority does not give marketing leaders license to fly at unsafe speeds.

Before you accept broader budget authority, I recommend that you anticipate these three obstacles that may obstruct your flight path:

1….

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In marketing as in life, simply breaking your bad habits isn’t enough. You have to replace your former ineffective habits with new, more productive ones.

Here’s how:

1. Set your intentions for creating the content.

Kathy Meara, Content Marketing Manager for CA Technologies, is very clear about the purpose of CA’s webcasts….

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Because marketers have more in common with Walter White than they might realize.

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.


400FiscalDoctor ActionAbout Gary W Patterson

Gary W. Patterson, president &  CEO of FiscalDoctor®, works internationally with leaders who want to spotlight  million dollar blind spots with 20/20 vision so that they can make the best  business decisions possible. Take advantage of his free fiscal quiz at www.fiscaldoctor.com and all the resources he's made  available at his book website, www.MillionDollarBlindspots.com.

 

Raising average revenue per customer depends on making products and services that people want to keep on buying. As a marketing leader, that is obvious to you. There are lots of ways to retain customers, but many of them are difficult and expensive. What if your Board has asked you to save money, and contribute to a larger bottom line?

Here are the FiscalDoctor’s favorite 7 low-cost “secret tips”:

Tip 1: Know what your customers want
This step is often overlooked or approached improperly. Find out what your customers really want. Don’t just trust that they’ll tell you the full story in a feedback form (they often ignore those or throw them in the trash). Invest in an outside interviewer to help you discover their true sentiments and desires.