Tagged: Marketing ROI

Join your C-Suite peers and learn how to accelerate growth through deeper collaboration and trust.

We’re hosting a complimentary CEO-CMO breakfast on April 16 in Washington, DC from 8-10 am. Join leaders from prominent organizations for a confidential discussion on how CEOs and CMOs can partner in order to accelerate sustainable growth.

This topic is very timely. We have been working with hundreds of
CMOs over the past 7 years—and, in spite of AI, MarTech, and other
technological advances, CMOs remain unsure of how to align their priorities
with the CEO’s vision and board expectations….

Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.

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In my previous video, I discussed the reasons why marketing budgets are growing. And I stressed that expanded authority does not give marketing leaders license to fly at unsafe speeds.

Before you accept broader budget authority, I recommend that you anticipate these three obstacles that may obstruct your flight path:

1….

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In marketing as in life, simply breaking your bad habits isn’t enough. You have to replace your former ineffective habits with new, more productive ones.

Here’s how:

1. Set your intentions for creating the content.

Kathy Meara, Content Marketing Manager for CA Technologies, is very clear about the purpose of CA’s webcasts….

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Because marketers have more in common with Walter White than they might realize.

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.