Tagged: modern marketing

The three common factors that define modern CMOs

Today’s post is a special preview of the content in our newest LinkedIn Learning Course, “The Effective CMO.” Be sure to check out the course; you can view a video sample and get more details here.

Whether you’re a seasoned CMO or an aspiring one, you’re probably no stranger to endless conversations related to CMO turnover. A global survey by the Fournaise Marketing Group revealed that 80% of CEOs don’t trust, or are unimpressed with, their CMOs….

I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.
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My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,”…

Can you say that your marketing organization is electrifying? Do you feel that you are part of something big—I mean, industry-changing big?

The four “Cs” shaping electrifying, modern marketing include: conscious content, CMO reporting cadence, courage, and culture.

Eloqua’s much anticipated keynote speaker was Jeffrey Hayzlett, author of the new bestseller, Running the Gauntlet. Eloqua’s theme of “becoming a modern marketer” permeated the high-energy sessions, and Jeff’s was no exception.