In my book, I give you some guidance on the four dimensions of defining your ideal client. I have discovered an additional dimension to consider adding to your list: “Level of Chocolate Addiction.”
One of my clients, John Courtney, recently visited Helsinki, Finland with his family. John is the President of NextJob, and a fellow chocolate fan. Having just returned from a client engagement in Helsinki, I could not help myself but rave about Finland’s native Fazer confections….