Tagged: product planning

By blending the roles of CMO and Product Strategy Officer, leaders across all industries can find new sources of growth and innovation. Lisa recently “sat down” with Robb Lee, Chief Marketing and Communications Officer and Chief Product Strategy Officer, for ASAE. Robb has been a Marketing Growth Leaders™ member for the past five years.

In this interview, we explore  the evolving role of the CMO, lessons learned from 2020, and the future of events.

I’m pleased to introduce our April guest blogger, Urko Wood. He has some practical, yet powerful insights on discovering what your customers really want. Keep reading to find the three essential questions every marketing leader needs to incorporate in marketing research and customer feedback initiatives.