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Tagged: Rachel Spasser

What are the missing pieces to drive stronger alignment around your integrated marketing initiative, and what role does martech play? Read my 3 recommendations here.

February 2, 2017

Is Martech Messing with your Integrated Marketing?

What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.

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Facing an 8-figure revenue shortfall, the Head of Digital and Marketing of a large member-driven organization turned to our team for guidance. We helped them build a vision and a framework for a “Value Sprint” approach. This allows them to rapidly align their teams to deliver the right customer value at the right time, and through the right channels.

VP of Digital

Large Membership Driven Organization

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