Tagged: strategic growth for small businesses

Follow these strategies to build healthy agency relationships

This is the second article of a two-part series. To read Part One, click here.

These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…

Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?

As we witness some seismic shifts in the current marketing and agency landscape, I’m concerned about how CMOs are fostering commoditization. 

The Wall Street Journal recently published a special insert which analyzed digital advertising trends. They also shared key findings from the Cannes Lions International Festival of Creativity. The articles punctuated the tenuous relationship between CMOs and outside services firms. Here are four observations worth considering: …

The field is crowded. Big consulting firms now occupy traditional agency turf.

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

Share my latest research on 2013 CMO trends, success stories, and recommendations.

I’m pleased to showcase Bill Lee’s recent Harvard Business Review post on the power of building customer communities. Bill’s breakthrough ideas align with my previous posts on the power of spearheading customer advisory councils. Enjoy the post.

Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.

As the role of marketing continues to evolve at breakneck speed, here are four leadership constants to guide you.

Here is a guest post from my friend Charles Gold who has been a software marketing executive for nearly 20 years. He serves as CMO at Sonatype, where he has helped propel the company’s growth to category leadership. Charles believes passionately marketing is rapidly becoming *the* thing that distinguishes software market winners.

The four “Cs” shaping electrifying, modern marketing include: conscious content, CMO reporting cadence, courage, and culture.