Tagged: strategic marketing for small and medium businesses

Follow these strategies to build healthy agency relationships

This is the second article of a two-part series. To read Part One, click here.

These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…

Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?

I was the guest speaker for a CEO webinar today entitled "Four Strategies to Energize Your Business Growth and Thrive in the Recovery."

Our event host polled the 77 B2B companies who participated. We asked three questions.  I wanted to know how effectively and consistently they are positioning their companies for the recovery. Their responses were quite revealing and somewhat disappointing. Let me know if any of these surprise you.