Tagged: strategic marketing questions

In this episode from our Mindful Marketer LinkedIn Live Stream series, Lisa was joined by Michael Taylor for a discussion about the five simple questions that have helped their businesses and their client’s businesses repeatedly bounce back from a crisis and thrive, including the current economic maelstrom.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.