CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.
Facing an 8-figure revenue shortfall, the Head of Digital and Marketing of a large member-driven organization turned to our team for guidance. We helped them build a vision and a framework for a “Value Sprint” approach. This allows them to rapidly align their teams to deliver the right customer value at the right time, and through the right channels.