Tagged: Yoga the Art

You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to “wing it.” In what camp do you reside?

A lack of a marketing plan is the expanded definition of insanity: doing the same things in the new year, and expecting the same results. How would a company operate if the CFO, VP of Manufacturing, and COO operated this way?…