There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?
During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:
- How data gathering can become a mindless marketing activity
- Real-life examples of how to use data effectively to build customer relationships
- What “warm data” is and why it’s so important
- Why you may be overlooking valuable but “untrackable” social media leads
What do you think? Has the pendulum swung too far from gathering useful information to gathering data just because we can? Share your thoughts in the comments below.
Copyright 2015, Lisa Nirell. All rights reserved.
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