New Video: Is Big Data a Big Disappointment?

There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?

During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:

  • How data gathering can become a mindless marketing activity
  • Real-life examples of how to use data effectively to build customer relationships
  • What “warm data” is and why it’s so important
  • Why you may be overlooking valuable but “untrackable” social media leads

 

What do you think? Has the pendulum swung too far from gathering useful information to gathering data just because we can? Share your thoughts in the comments below.

Copyright 2015, Lisa Nirell. All rights reserved.

Other posts you will enjoy:

Comments open: True
Okay

Related Posts

CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.

Read More

When the pace of work and end of year marketing demands intensify, we have a choice. We can either dive in, head first, and invoke high stress levels…or we can calm our mind and increase our efficacy.

I suggest you ease into fall by creating time to reflect. In this post, you will find five of my favorite quotes to help you achieve that–and, in the process, improve your decision-making.

Read More