Video: Designing Mindful Marketing Communities

 

Let’s talk about how we design our marketing communities. In Buddhism, we have a term called sangha. This has to do with surrounding yourself with like-minded people who support you in whatever you’re doing.

We need to find our sangha as mindful marketers. In this video, Jamie Gorski, CMO of The Bozzuto Group, and I discuss what’s worked for us over the years. Some of the points we cover include:

  • The importance and benefits of a peer group (for example, our Marketing Leaders of DC™  community)
  • Guidelines and ideas for designing your own peer communities
  • How surrounding yourself with champions can also make you a champion

I invite you to take four minutes to enjoy the video.

What are some of the ways you’ve found sangha through a marketing community? Share your thoughts and ideas below.

Other posts you will enjoy:

Copyright 2015, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

I recently learned a new term: liminality. It’s defined as a quality of ambiguity or disorientation that occurs in the middle stage of rituals. In today’s working world, it’s common for people to change jobs over a dozen times in their lives. And some can be significant career shifts, not lateral career moves. Yet many of us rush to the next “new thing,” never allowing us to feel complete and whole with our past.

If each of us can expect to change jobs over a dozen times, and be truly present in our new role, we must embrace that temporary period of liminal life….

Read More

We’re pleased to invite you to our 4th annual  CMOs Leading Innovation Conference (CLIC ’18), October 3-4 in Atlanta, GA.  CLIC ’18 Early Bird rates now available (a $250 savings) through June 15, 2018.

This year’s conference theme is “Innovation Meets Experience.” And you will experience marketing innovation first-hand—by participating in actual field trips to meet some cool Atlanta organizations. 

Read More