Professional Development Opportunity: Join Our CMO Event Dec 14, 2015

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Are you a CMO, VP of Marketing, or CEO interested in innovation? Will you be in the Atlanta area on December 14th?

I’d like to invite you to my private CMO breakfast at The Commerce Club of Atlanta on Monday, December 14 from 8:15-10 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.”

Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes. Yet it is easy to be swept away by the tides of marketing tactics and firefighting. How will you make the shift from order taker to innovator in 2016?

In this interactive discussion, I’ll share how innovative senior marketers have made the leap to breakthrough thinking and created new paths to growth. This session will also provide you with:

  • Nine marketing innovation gateways
  • Surprising results from our 3rd annual CMO Innovation Trends study
  • Contemporary marketing innovation examples from Salesforce, Starbucks, and Goop
  • Five rules to help you spend more time innovating and less time firefighting

You will be joining peers with C-level expertise from American Express, GE, Coca-Cola, and Samsung. You can read comments from our previous exclusive event attendees here.

Space is limited. No agencies, substitutes, or executives in transition are invited, and our discussions remain confidential.

RSVP by phone or by sending me an email. For additional background, read more about my recent CMO innovation conference here (featured in CMO.com).

I’d love for you to join us.

Lisa

P.S. If you cannot attend, we will provide an executive summary of our key findings. Let me know if you would like a copy.

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