Monthly Archives: June 2016

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?

As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.

You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …

It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work.
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Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged OR overworked and hyper-connected.

It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors.

Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?”

You will find some cool videos below that we just released. Check out the three complimentary marketing innovation videos below from our annual CMOs Leading Innovation Conference. …