Book Review: “The Power of Onlyness”

A playbook for thinkers and doers, not dreamers.

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest actions you take in 2018. I recently read a great book that described just how you can make that happen.

Inspiring stories and pragmatic advice fill the pages of Nilofer Merchant’s newest book, The Power of Onlyness.

The author’s advice, however, isn’t for people who are trying to impress others, or fit into, as she coined it, “anyone else’s arbitrary and antiquated rules.” This book is for thinkers and doers, not dreamers.

Merchant coined the term “onlyness” as finding your unique sense of what matters. And the emphasis is on YOUR sense. She provokes us not to ask “what does the world/market/customer need?” Instead, she gains inspiration from another prolific author and adventure-seeker, Cheryl Strayed: “Ask What has been given to me? What do I have to give back? Then, act.”

Merchant’s exploration of innovation marketing cannot be missed. These modern marketing trends are the key to your success in 2018 and beyond.

Click here to read the rest of my review.

Copyright 2017, Lisa Nirell. All rights reserved.

Related posts:

       Book Recommendation: Rainmaking Conversations 

       Book Review: Optimize your Social Media ROI — Return on Impact     

Comments open: True
Okay

Related Posts

CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.

Read More

When the pace of work and end of year marketing demands intensify, we have a choice. We can either dive in, head first, and invoke high stress levels…or we can calm our mind and increase our efficacy.

I suggest you ease into fall by creating time to reflect. In this post, you will find five of my favorite quotes to help you achieve that–and, in the process, improve your decision-making.

Read More